All Posts by Maria Elner

Should You Have a Company Facebook Page?

Before you decide to create a company Facebook page consider your overall business goals and how you could integrate Facebook into the bigger social media strategy. Don’t do it just because your competitors are on Facebook. Make sure your audience is on that platform and get as much information about their behaviour on Facebook as […]

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What is UX and Why Care About it?

The concept of user experience comes from web design, but is has been widely adopted by business and marketing professionals. User experience design as a discipline is concerned with all the elements that together make up that interface, including layout, visual design, text, brand, sound, and interaction’. The main aspects of user experience are: Usefulness. […]

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Social Media is no longer free

Social Media Is Not Free Anymore

Informational noise is the reality that is not going to go away. With an ever increasing number of businesses and people creating content on a daily basis the overload is bound to increase. That means it will be increasingly difficult for your intended audience to cut through the content noise.  The days when spreading the […]

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