Category Archives for "Branding"

Don't be a Twitter Robot

Don’t Be A Twitter Robot

According to a 2013 study by the Internet security firm Incapsula 61.5% of Internet traffic is non-human. In terms of social media and Twitter in particular it means that quite a lot of the platform users are bots or robots, algorithms created for various reasons, usually for data gathering. If you have been using Twitter […]

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Defining your personal brand

  Back in 1997 marketing guru Tom Peters wrote in the now famous article called ‘The Brand Called You’ : “Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To […]

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